After a gradual rollout of high end riding apparel, subtle product teases, and a quiet, newsletter only pre pre-launch, Signature officially expands into hard goods with the launch of its first component line, Entra. Alongside the release of Entra, Signature presents a short film exploring creation as a necessity.

WATCH THE LAUNCH VIDEO HERE

The Entra 35 line includes an aggressively shaped alloy handlebar and stem, both sharing straight lines and purposeful geometry. The line has been designed for modern enduro, downhill, freeride, and slopestyle bikes, and proven through extensive testing at EFBE and by Signature’s Pro-Team throughout the 2025 season.

The Entra 35 handlebar features a 35mm clamp with 8° backsweep and 5° upsweep, measuring 800mm in width with rise options of 42mm and 28mm. While the narrow clamp centre and straight lines play a role, the bar’s most distinctive visual feature is Signature’s Tri-Face profile, a subtle, triangular faceted rise. The handlebar provides a compliant ride from its narrow centre clamp, and its elongated 22.2mm clamp zone offers additional space for modern brake setups, even when cut down for shorter riders.

Signatures Tri-Face Profile**

The Entra 35 stem features a 35mm clamp and is offered in two lengths, 32mm and 42mm. A minimal roll angle guide pairs with the Entra handlebar, allowing for easy and consistent setup.

The Entra line has launched with two initial colourways: Black and Acid Wash. Acid Wash features a high polish chrome finished with a mixed black anodize. Each acid wash bar and stem is unique, with no two exactly alike.

Signature’s Acid Wash finish**

With safety as a primary consideration, Entra has been tested to EFBE’s TRI-TEST Category 5 standard for downhill and freeride components. This includes over 300,000 repeated load cycles, followed by static and overload tests exceeding 400 pounds, to verify long-term durability and predictable performance under extreme forces.

Alma Wiggberg at Red Bull Joyride testing Entra 35**

Founded and led by Brett Rheeder, Signature is represented by a collective of riders including Emil Johansson, Robin Goomes, Dawid Godziek, Tom Van Steenbergen, Casey Brown, Caroline Buchanan, Alma Wiggberg, Harriet Burbidge-Smith, Kaidan Ingersoll, LJ Parra, Lucy Van Eesteren, and Natasha Miller. Some riders are also shareholders in the company, reinforcing a rider-led focus on the design and testing of future Signature products.


The Entra line, with only the alloy handlebar and stem released, is set to expand. Future components are in development and will be tested to the highest standards before hitting the market. Keep an eye on the Signature team’s bikes through the season if you want to catch a glimpse of what’s to come. Sneak peeks and early bird drops will typically be released through the Signature newsletter prior to any public announcement.

The complete Entra line is now available on the Sun Country Cycle website. To see the lineup of hardgoods, click here!

Submitted by Troy Hudson | SCC Sales Manager